Escape To... partners with Tourism Boards, Travel and Hospitality Brands, Non-Profits and Social Enterprises to create Conscious Marketing Content and to Influence for Good.
#Escape2Goa TRAVEL BLOGGER Campaign WITH THE GOA TOURISM DEVELOPMENT CORP.
Escape To...'s co-founder Prachi Jain, created and conceptualized a 10 day digital travel media event with the Goa Tourism Development Corp. inviting 15 travel bloggers, instagrammers and youtubers from around the world.
The campaign mission was to target 4.5 million potential travelers to Goa interested in luxury, adventure and food. Highlighting Goa's hinterland, never before experienced villages and commitment to responsible tourism, the trip showcased the state's unique cultural heritage.
Results: The campaign reached over 5.8 million travelers in 45 different countries and 7 languages through 8 different social media platforms. The event was covered by the country's top media including The Times of India and The Hindu.
CONTENT CREATION TO PROMOTE Fair trade at the 2017 WORLD FAIR TRADE CONFERENCE
Escape To... partnered with Fair Trade Forum India and the World Fair Trade Organization to host a prominent blogger for one week in New Delhi, India.
Our mission was to create brand and event awareness about the Fair Trade mission and FTFI/WFTO's role in bringing together folks in the industry for networking, workshops and ideation. Our content creator was tasked with highlighting the work of prominent industry professionals, delegates and the variety of artisans at the heart of the fair trade mission.
Results: The blogger reached 60,000 impressions on Instagram and Twitter and 2,000 engagements across Instagram, Facebook and Twitter. She created varied media from Instagram stories to blog articles detailing out the Sustainable Fashion Show while prompting her audience to get involved in the fair trade initiative.
BRAND AWARENESS CAMPAIGN TO PROMOTE SUSTAINABLE HYGIENE IN MYANMAR
Escape To...'s co-founder Prachi Jain, partnered with Sundara Fund to host a New York City based travel blogger on a 2-week program to raise awareness about the non-profit's international operations in Myanmar.
The mission was to create brand awareness about Sundara's soap recycling centers and local community efforts in Myanmar through a travel blogger's participatory volunteering. The blogger was asked to immerse herself in the culture and work while providing live updates about on-site accomplishments.
Results: The blogger created eight blog articles with a unique narrative about Sundara's work and impact in the Myanmar region along with dozens of posts on Instagram, Twitter and Facebook. This resulted in bringing Sundara's Myanmar branch to the forefront of its operations along with content that they can re-purpose for years to come. Committed to the cause, the blogger now regularly volunteers for Sundara's fundraising efforts in New York City.