Fairkonnect partners with Brands, Non-Profits and Social Enterprises to create Conscious Marketing Content and to Influence for Good. Our influencer marketing agency specializes in connecting you with the content creators to captivate your target audience. We curate strategic partnerships, craft compelling campaigns, and measure impactful results. From micro-influencers to mega-stars, we'll help you build authentic relationships and drive brand awareness, engagement, and conversions. Whether you are a startup, emerging brand or established Fortune 500, we facilitate talent that fits your campaign.
Some of the Brands We’ve Worked With
Aflac
Berkshire Hathaway
Bytedance Inc. (parent company of TikTok)
Sweet Pea Dating App
Wipala Box
Good Snack Bar
Drip Drop Inc.
Goa Tourism Department
What We Do
Core Services:
Influencer Identification and Selection:
Identify influencers aligned with your brand values and target audience.
Conduct thorough influencer vetting and due diligence.
Campaign Strategy Development:
Develop comprehensive campaign strategies, including goals, KPIs, and content calendars.
Create engaging content briefs and guidelines for influencers.
Campaign Execution and Management:
Manage influencer partnerships, communications, and deliverables.
Monitor campaign performance and provide real-time adjustments.
Content Creation and Distribution:
Collaborate with influencers to create high-quality content (e.g., social media posts, blog articles, videos).
Amplify content distribution through paid media and organic channels.
Additional Services:
Platform-Specific Expertise:
Specialize in platforms like Instagram, TikTok, YouTube, and more.
Optimize content for each platform's algorithm and audience preferences.
Data Analytics and Reporting:
Track campaign performance metrics (e.g., impressions, engagement, conversions).
Provide detailed reports and insights to measure ROI.
Crisis Management:
Develop crisis communication strategies and manage potential influencer controversies.
Brand Ambassador Programs:
Create long-term partnerships with key influencers to become brand ambassadors.
SAMPLE CAMPAIGNS
Berkshire Hathaway Home Services Property Promotion
Fairkonnect worked with Berkshire Hathaway Home Services to promote their luxury properties in Hollywood, California. Our influencer and videographer promoted and created content around the home, property, and lifestyle of living in the Hills. Fairkonnect’s talent created over 25 pieces of content and video to promote BKHHS.
Tik Tok’s Filter and Creator Campaigns
Fairkonnect works with TikTok to create celebrity talent campaigns to promote their seasonal filters as well as content creation and video challenges. Our influencers have created over 90 pieces of content internally and externally for promoting the app.
Content and Promotion of DripDrop Ors
Fairkonnect works with DripDrop Ors on their mission-based campaign #sticktoyourmission in developing countries around the world. Our influencer and content creator followed the DripDrop team to Costa Rica to document and create content around their work with South American refugee camps. Read a full case study of our partnership and work with DripDrop here.
#Escape2Goa TRAVEL BLOGGER Campaign WITH THE GOA TOURISM DEVELOPMENT CORP.
Fairkonnect's co-founder Prachi Jain, created and conceptualized a 10 day digital travel media event with the Goa Tourism Development Corp. inviting 15 travel bloggers, instagrammers and youtubers from around the world.
The campaign mission was to target 4.5 million potential travelers to Goa interested in luxury, adventure and food. Highlighting Goa's hinterland, never before experienced villages and commitment to responsible tourism, the trip showcased the state's unique cultural heritage.
Results: The campaign reached over 5.8 million travelers in 45 different countries and 7 languages through 8 different social media platforms. The event was covered by the country's top media including The Times of India and The Hindu.
CONTENT CREATION TO PROMOTE Fair trade at the 2017 WORLD FAIR TRADE CONFERENCE
Fairkonnect partners with the World Fair Trade Organization to host prominent bloggers for one week in New Delhi, India.
Our mission was to create brand and event awareness about the Fair Trade mission and FTFI/WFTO's role in bringing together folks in the industry for networking, workshops and ideation. Our content creators were tasked with highlighting the work of prominent industry professionals, delegates and the variety of artisans at the heart of the fair trade mission.
Results: Each blogger reached 60,000 impressions on Instagram and Twitter and 2,000 engagements across Instagram, Facebook and Twitter. They created varied media from Instagram stories to blog articles detailing out the Sustainable Fashion Show while prompting their audience to get involved in the fair trade initiative.
BRAND AWARENESS CAMPAIGN TO PROMOTE SUSTAINABLE HYGIENE IN MYANMAR
Fairkonnect partnered with Sundara Fund to host a New York City based travel blogger on a 4-week program to raise awareness about the non-profit's international operations in Myanmar and India.
The mission was to create brand awareness about Sundara's soap recycling centers and local community efforts in Myanmar and India through the travel blogger's participatory volunteering. The blogger was asked to immerse herself in the culture and volunteer on-stie, while providing live digital updates about on-site accomplishments.
Results: The blogger created eight blog articles with a unique narrative about Sundara's work and impact in Myanmar and India along with dozens of posts on Instagram, Twitter and Facebook. She additionally created informational videos that are used in presentations and fundraising efforts. This resulted in bringing Sundara's Myanmar and India branches to the forefront of its operations, along with content that they can re-purpose for years to come. Committed to the cause, the blogger now regularly volunteers for Sundara's projects and expansion in New York City.