This past summer, our vegan group tour had the incredible opportunity to visit New Roots, a vegan cheese factory located just outside the picturesque town of Thun, Switzerland. As a group of passionate vegans, activists, and cheese lovers, we were eager to experience firsthand how this innovative company was reimagining the dairy industry. The group got a special experience and insight into how the brand is reinventing Swiss cheese traditions.
New Roots is more than just a vegan cheese factory; it's a mission. Co-founder Alice Fauconnet shared with us that their ethos is rooted in animal advocacy, sustainability, ethical practices, and a commitment to providing delicious, plant-based alternatives to traditional dairy products. By using traditional fermentation and ripening techniques rather than additives and flavor enhancers, New Roots is leading the change in creating a more ethical, more sustainable and healthier food system.
Our visit to New Roots was a highlight of our trip. We were given a guided tour of the factory, where we witnessed the vegan cheesemaking process from start to finish. It was fascinating to see how they transformed humble plant-based ingredients into a variety of mouthwatering cheeses, including soft white, ricotta, and even vegan fondue cheese. The love for veganism was evident in every step of the process. We were so grateful to get to taste a variety of their products, which are available to order across Europe at online stores.
Our visit to New Roots was a testament to the growing push for veganizing traditional food cultures. Switzerland, a country renowned for its cheese-loving heritage, is now embracing plant-based alternatives. New Roots is at the forefront of this movement, demonstrating that it's possible to enjoy the flavors and textures of cheese without compromising our ethical or environmental values, especially for our cow friends.
As we left New Roots, we felt inspired and empowered. Our visit had shown us that the future of food is bright and filled with possibilities. With companies like New Roots leading the way, we can look forward to a world where delicious and ethical food is accessible to everyone.
